Wednesday, 11 December 2019 05:16

Prima Sales Automation Wave marks new era in sales technology

In the present era, the buyer’s choice is being shaped by the digital devices around them and it’s time for companies to look at customer relation management through a different angle of sales and marketing.



Sales Force Automation (SFA) technology is now evolving in the competitive business environment where everything is being done via self –service in an ideal state for trading strategy.

It’s time for Sri Lankan companies to look at new sales technology through an entirely different lens, shifting its focus on the needs of customer engagement professionals on its front line.

SFA is the latest addition to software solutions offered by Prima Management Services (Pvt) Limited (PMS), Crysantha Perera, the country IT head of the company said.

The company uses refined technologies and methodologies, to provide an integrated mobile platform for Sales Force Automation solution to organizations, he added.

“Among the many features, this application enables to monitor the sales staff even though they operate in different geographical locations”, Me Perera explained.

As sales is the lifeblood of business and competing in the stringent economic conditions have further reinforced the need to upgrade the necessary software in cost effective manner.

Now a day’s sales persons at least use mobile phones, sometimes they have to carry several devices, high-speed wireless internet access, laptops or new generation devices to deal with other subsidiary activities including customer satisfaction, he pointed out.

'The main aim of directing for implementation is on the first generation of SFA tools was around reporting for management.

But most of these new trends help the sales person more - they make them smarter, more effective and efficient and have data available to them when they need it., he claimed.

PMS (Pvt) Limited, a subsidiary of Prima Group of Companies will be introducing its first enterprise level application for Sales Force Automation (SFA) developed on top of windows phone 8 platform in Sri Lanka based on the theme “Design Your Sales”.

The company uses refined technologies and methodologies, to provide an integrated mobile platform for Sales Force Automation solution to organizations including “So far ACL Electric (Pvt) Ltd, ACL Cables Plc and Kelani Cables Plc.

(LI)

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