Tuesday, 08 October 2019 15:56

Which Actions Can Damage Your Website’s Ranking?

What is the worst nightmare a website maker can have? Undoubtedly, it is to face a sudden drop in the ranking of a website in search engine results. In the online world, there are thousands of websites competing to get a higher rank on search engines. People implement search engine optimization on their websites for standing them out from competitors’ sites. This technique involves several measures to be undertaken for getting desired results. However, the newbies often get confused, and their newly built sites don’t get any recognition due to poor SEO.

Do you wish to know what actually affects your website and how to overcome those difficulties? If yes, then continue reading this content as it will explain the problems that lead to a bad ranking of a website.

Low-Quality Backlinks
You might be busy in purchasing links to manipulate your site’s page rank. However, you must know that these links are considered as low-quality, and they do nothing but affects your site ranking negatively. There is a need for removing those links if you want to save your site from further damage.
After identifying the low-quality URLs that are pointing to your website, you can reach those sites’ owners and ask them for removing it. After those links are removed, you can file a reconsideration request to Google to review your website.

Duplicate Content
Some part of a website's growth is dependent upon its content. However, it can also be the reason behind its failure if it has duplication. It might seem an effortless task to write content, but the reality is entirely different. A writer needs to focus on many elements while creating content for a website, and originality is one of them. If you have published a content on your site which is wholly or partially duplicated, your site’s ranking might fall suddenly.
You can find out duplicated content with the help of this tool https://searchenginereports.net/plagiarism-checker. This tool will show you the paragraphs or phrases that are copied in your text. After identifying, you can eliminate those chunks and convert your content into unique.

Availability & Loading Time
If your site is taking a lot of time to load, then you must know that it will not be able to rank high on search engine result pages. Not only this, but people are also reluctant to visit the sites which take more than 4-5 seconds in loading, which affects the overall traffic.
It is necessary to update your website to a good hosting provider and use modern software in its development for better user experience. Your website must be available 24/7 throughout the year as the visitors are not just limited to one place and can visit your site from any corner of the world.

Irrelevancy & Stuffing
Your website’s ranking will be damaged if it holds irrelevant keywords or has keyword stuffing. Using the same word over and over in the same content blurs the context and is of no help to readers as they find it disgusting. This strategy is called stuffing keywords, and it can have a negative impact on your site’s ranking. Moreover, it will also make your webpage look ugly to the visitors, and they might never revisit it. In contrast, if you use keywords appropriately, it can lead to an increase in the site’s ranking.
Many people try to manipulate the audience by adding irrelevant keywords in their content. People use this strategy to drive more traffic. But, they don’t realize that it is also one of the actions that can damage your position in the result pages of the search engine.

The problems discussed above must be resolved to help your website survive in the market. Search engine optimization is a broad term as it involves many strategies which can help your website in reaching the top position in search engine results.
No doubt, there was a time when keyword stuffing and link building used to bring exceptional results for webpages. But now, Google has become smarter! The filter processes are quite robust now, and it is almost impossible for a website master to deceive or mislead search engine. Hence, it is essential to implement SEO practices that are ethical for leading a website towards success.


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