SriLankan Airlines, as a prime promoter of the country’s tourism, has launched its latest campaign ‘The Colours of Jaffna.’

Considering the potential of the country’s vibrant Northern Province, rich with striking architecture, vibrant cultural characteristics, and the quintessential flavours of its unique culinary features, the national carrier, in its campaign, has aptly captured the beauty of each of these aspects, thereby inviting the traveller to embark on an immersive experience.

Centring it around the historic Nallur Kandaswamy Festival, the national festival that spans the longest duration of 20-25 days which is currently underway, this is an invitation to visit Jaffna and experience the city in its most glorious and vibrant form.

The airline launched the campaign with a spectacular video that unveils the fascinating facets of Jaffna, which will be followed by a series of posts and a fun quiz, raising awareness on Jaffna’s various attractions.