The Bureau has outlined its ambitious target for 2026, aiming to generate 20% of tourist arrivals through MICE activities, projecting an 11% increase in MICE arrivals from 2023.

One of the distinctive features of this initiative is the unprecedented collaboration between the public and private sectors, marking a significant milestone in Sri Lanka’s tourism development.

The Bureau engaged industry experts, met with key representatives of industry bodies, and organised a productive huddle with Key Opinion Leaders (KOL) to gather insights and perspectives.