and importing a diverse array of products, has revamped its corporate identity. The unveiling of its new logo marks a pivotal chapter in the Company's history, reflecting its foundational values alongside a forward-looking, innovative approach. This redesign aligns with C. W. Mackie PLC's strategic vision for expansive future growth.
The new logo design encapsulates the Company's transformative journey over the years. Its dynamic lines and shapes symbolize the continuous evolution and progress the Company has embraced while paying homage to its rich history. The colors of the logo symbolize the Company's commitment to diversity and positive influence in its industries. They inject the logo with dynamic energy, mirroring the Company's forward-looking mindset and dedication to innovation.
The letters "CWM" within the logo serves as a powerful representation of the Company's three formidable power clusters, showcasing their collective strength and unity. The unique font chosen for the letters adds a modern flair to the logo, further reinforcing the Company's contemporary and cutting-edge identity. The corporate sentiment of being ‘Diverse with Excellence’ will be the guiding principle and essence of the brand going forward.
With over a century of industry experience, C. W. Mackie PLC has become an established leader across various sectors. The Company's industrial products sector is renowned for its specialization in areas such as refrigeration and marine supplies, featuring top-notch products from renowned brands like Hempel, Bitzer, Danfoss, Chosun, and Telwin. In the commodity trading sector, the Company engages extensively in the production and distribution in export and home markets of rubber, sugar, spices, and coconut-based products, catering to a vast array of market demands and client needs. Additionally, there is significant growth in the Fast-Moving Consumer Goods (FMCG) Sector, which includes a broad spectrum of leading domestic and international brands related to food, beverage, and personal and household care, such as Sunquick, SCAN Jumbo Peanuts, SCAN Bottle Drinking Water, Kotagala Tea, KIWI Shoe Care, Santoor Soap, and Himalaya Cosmetics, among others.
On this momentous occasion, Hemaka Amarasuriya, Chairman of C. W. Mackie PLC, expressed his thoughts, stating, “Reflecting a new frontier in portfolio expansions, C. W. Mackie PLC unveils a new logo that signifies our commitment to continuous growth and innovation. This bold new visual statement reflects our enduring commitment to being ‘Diverse with Excellence' and marks the next chapter in our journey as we solidify our position as the market leader.”
Through the adoption of multichannel marketing and distribution approaches, C.W. Mackie PLC successfully engages in diverse segments of the Sri Lankan and export markets. This strategy ensures a prominent presence and addresses the wide-ranging preferences of the local and international consumer bases. Our decision is to play a dynamic and decisive role in a world of industries and commerce.
DM