The campaign is a pro bono work from Dentsu Group Sri Lanka and Dentsu India to support the revival of the triple-hit tourism industry, which was executed after comprehensive research to lure young Indian professionals in the age group of 31 - 36 from Bangalore.

With Sri Lanka having all ingredients to be a short-haul adventure destination, the promotion aims to feature lesser-known attractions that will offer brand-new experiences to young Indian professionals who are looking for fun and inspiring getaways with authentic experiences.

Speaking at the event Indian High Commissioner Gopal Baglay said the time has now come to explore greater cooperation for two-way tourism with sizable ties and bonds.

The High Commissioner suggested Sri Lanka also explore the possibilities of expanding religious tourism between the two countries as it would further expand the two-way tourism in another layer that will boost arrivals, income and cultural values.