As the global travel industry recovers, Google Travel Ad Specialist Joanna Ong noted that Sri Lanka and the Maldives are among the top countries poised to benefit from the resurgence in international travel and hospitality, with search interest significantly exceeding the pre-pandemic levels.

“On Google, demand is growing for these two countries in 2024, with more and more searches for accommodation specifically.

If we look at the trends for the past three years, we see that search interest is well above the 2019 levels. Over time, there is consistent positive growth for international and domestic travel,” Ong said while addressing the ‘EME Level Up – Digital Hospitality Conclave’, organised by eMarketingEye.