The Ceylon Motor Traders Association (CMTA), the most senior automotive association in South Asia, and Sudath Perera Associates, one of Sri Lanka’s most reputed legal firms, specializing in intellectual property rights, recently held a highly informative briefing for members of the CMTA at the Ceylon Chamber of Commerce to address the growing market of counterfeit parts in the country. During the session, Sudath Perera Associates provided CMTA members with valuable insights and a detailed overview of the legal measures available to combat the spread of counterfeit products. It also emphasised the importance of collaboration between industry stakeholders and law enforcement authorities to protect consumers and the broader economy. Counterfeit parts are difficult to identify as they utilise replicated logos and packaging to appear genuine. This issue is particularly concerning where safety-critical parts such as brake pads for vehicles, trucks and motorcycles are concerned. More often than not, these counterfeit parts fail to meet the required safety standards, which puts consumers and road users in danger. Mr. Virann de Zoysa, Chairman of the Ceylon Motor Traders Association said, “We collaborated with Sudath Perera Associates to set up this initiative after hearing of the great work initiated by Toyota and Honda and the recent action they have taken against the illicit sale of parts.